![]() ![]() Debuting with a simple white tee in 2006, the brand has expanded into footwear, accessories, and menswear (thank you, Olsen Twins). ![]() ![]() The brainchild of actresses Mary-Kate and Ashley Olsen, The Row has become a heavyweight in fashion thanks to its timeless silhouettes and celebrity-adored apparel. To make your refined wardrobe dreams a reality, we’ve rounded up the 15 best minimalist brands of the moment, whose signature pieces will see you through the seasons in all their elegant, understated glory. Joined by contemporaries like The Row, whose uniform of plain white tees and technical tailoring has become a favorite amongst Kendall Jenner and Zoë Kravitz, Philo has started to lay the groundwork for dressing the Philophiles (yes, that’s the moniker given to her committed followers) of the future. So naturally, Philo is staging her return. However, even with desires to embody the roaring ’20s notion of extravagance and buy “FF” Fendi Baguettes once more, the reality is this uncompromising wardrobe doesn’t quite fit with the cottagecore way of life we all adopted a few months ago. It was Kim Jones’ reintroduction of Dior’s oblique pattern in 2019 that reignited our fascination with maximalist dressing, encouraging many brands to include fresh monograms in their ready-to-wear collections (see Versace’s Fall/Winter 2021 collection). Fast-forward, and it’s happening again-minimalism is taking the lead in the fashion tango. But the fallout of the 2008 economic crash signaled a change in the tide, one where loud prints and overt branding took a back seat to more subdued styles. Minimalism arrived on the back of logomania, a monogram-infused aesthetic that dominated the late ’90s and early ’00s. ![]()
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